Padel World
Description
Logo and reservation experience for a premium padel brand.
The challenge
Padel is growing rapidly, yet most clubs still present themselves like dated gym flyers. Padel World needed to feel like a destination rather than a booking tool, with a brand that conveyed that ambition before anyone reached the court.
The strategy
Where most sports brands rely on volume, we took an editorial approach: bold typography, electric green, and a hand-drawn mark that suggests motion. The onboarding was designed to match, quick and intuitive. Choose a court, view it, and book it.
The identity
A gestural icon, a hand-crafted ball paired with a strong wordmark, anchors the system. A green slash runs throughout, keeping the brand consistent and considered everywhere, from a tote bag to a billboard.
Mockups
